Waterpark College crest
Waterpark College · A case study

Three years of yearbooks, and what we learned.

Every student gets their own full page. Their photograph, their own words, their year. Not a shared column, not a grid of thumbnails.

Fifteen minutes on a callWhat the school actually does
One page, one student

This is the whole product.
Everything else is logistics.

A yearbook is judged on one page: the reader’s own. Get that right and the book gets kept for thirty years. Get it wrong and it goes in a drawer by August.

A single student page: portrait, their own words, and their photographs
01

Their portrait

Shot by a photographer we arrange and pay for. Same light, same crop, on every page.

02

Their own words

A quote they chose, a best memory, what they are doing next. Written by them, not about them.

03

Their photographs

The pictures from their own five years, built into the page rather than dumped in a gallery at the back.

2024 to 2026
2024
2025
2026
A student page from the 2024 Waterpark College yearbook
WATERPARK COLLEGE · 2024

The first one.

  • Waterpark had never had a book like this. We started with one rule and never moved off it: every student gets a full page.
  • A portrait, a quote, a line about what comes next, and their own photographs underneath.
  • Every page was placed by hand. It worked. It did not scale.
The part principals ask about first

You do almost nothing.

The reason schools dread the yearbook is not the book. It is the chasing, the admin, and somebody on the staff ending up with a shoebox of other people’s money. None of that is yours.

The school4 things
  • Say yes.
  • Send a class list: names and class groups.
  • Give us the graduation date.
  • Name one student on the graduation committee.
0 hour
of a year head’s time, across the entire year.
AerEthos14 things
  • Design every single page, individually
  • Arrange and pay for the portrait photographer
  • Build the submission portal inside your own Microsoft 365
  • Chase every student for photographs
  • Chase every student for their words
  • Chase again, and then once more
  • Write and send the reminders
  • Proof the whole book
  • Send proofs back to the year head to sign off
  • Handle the printer and the print spec
  • Take every student payment online
  • Chase nobody in the school for money, ever
  • Deliver to the school office before graduation
  • Deal with the late orders, the reprints and the ones who move school
And the money

The school pays nothing, and never handles a cent.

Students buy their own copy directly from us, online, from months out. No envelopes, no cash in a drawer, no one on the staff reconciling a list. No invoice is ever raised to the school.

Why the size of the year matters

One page each stops being possible
at about 200 pages.

Self-service yearbook platforms generally cap the book at around 200 pages. Under that ceiling you can give every student a page. Over it, something has to give, and what usually gives is the student page: three or four to a sheet. We build the book to the size of the year instead.

60300
180
students
208
pages, at one each

At 180 students, a book with a page each runs to about 208 pages. That is past where most self-service platforms stop, so a page each is not available there. We print it at 208.

Page estimate allows for a cover, staff, sport, trips and events alongside the student pages, rounded to the four-page sections a printer works in. Indicative, not a quote.

Coming to the 2027 book

AerEthos Vision.

Every photograph a year group sends goes into the book. That is what the collages are for: thousands of photographs, and nothing left in a folder. The book has one hard limit, and it is a date. At some point in the spring it has to go to print.

Vision is what happens after that date. Every copy carries a printed code, a phone camera opens it, and the year is there. It keeps growing once the book is closed, so graduation night, the last day and results day in August land there too.

The book is finished in May. Vision keeps going.

What goes in

Everything that is in the book, full size and full colour, arranged by event, by class and by team.

What paper cannot hold

Video from the year, and everything that happens after the book goes to print.

What it costs

Nothing extra. It is included, and we build and host it.

Next step

Fifteen minutes on a call?

I will ask what you did last year, who ended up doing the work, and what you would change. If it is not a fit, I will tell you and leave you alone.

Book a time that suitsEmail me instead
Who you are talking to
Nathan Sfendji, AerEthos.
Waterford.
Class of 2027. The school pays nothing.
089 241 2853Fifteen minutes?